Taking the Plunge! Trending: Social Media Design Jobs

'Taking the Plunge' graphic designed by Prof. Karen Kresge
‘Taking the Plunge’ graphic designed by Prof. Karen Kresge

“Taking the Plunge” is an annual event at Kutztown U’s Communication Design Dept. where (very) recent grads share with current students their experiences after graduation. Prof. Karen Kresge runs the show. Someday, KUCD is supposed have its own social media campaign, meanwhile Prof. Kresge’s personal Facebook page serves as the resource for recent grads to find and share job news.

One Trick Pony's mascot  © 2013 One Trick Pony
One Trick Pony’s mascot © 2014 One Trick Pony

Speaking of social media campaigns, Danielle McShea worked on a wild one at One Trick Pony, a creative agency in N.J.  She handled social media postings for Virgin Mobile’s FreeFest 2013. Virgin may not be the biggest phone company, but thanks to Danielle, they have a lot more Facebook friends – like hundreds of thousands of friends! Danielle shared advice from her first meeting with Bill Starkey of One Trick Pony at a portfolio review. Starkey asked to see only the one worst piece in her portfolio, saying,  “You are only as good as the worst piece in your book.” By the way, according to their website they are hiring ‘client whisperers.’

Image from the Phillyosophy campaign from visitphilly.com
Image from the Phillyosophy campaign from visitphilly.com

New York, New York, or NOT!

Kelsey Kolvacik got a job for a big NYC agency, McGarryBowen, working on American Airlines social media. One day in NYC she saw a Visit Philly ad that she recognized as the work of the cutting-edge Philadelphia agency, Red Tettemer O’Connell. She had interned there and realized that it was her dream job. Kelsey got in touch with her old supervisor. At the exact moment she clicked the email from Philly offering her the job, You Make my Dreams Come True by Hall and Oates came on the radio.

From Possibilities, the Nike ad that changed Jessyca Pacheco's attitude.
From Possibilities, the Nike ad that changed Jessyca Pacheco’s attitude.

Living Here in Allentown

On the other hand, Jessyca Pacheco, had her sights firmly set on NYC. She went so far as moving in with an aunt and uncle who live in New Jersey. She managed to do bit of freelancing, but needed to waitress to pay her bills. Then a job opened up at the Media Arts Group, the in-house design studio at Allentown’s Morning Call. She got it, but admits that at first she felt she had failed by returning to Pennsylvania. Then a one-minute Nike commercial called “Possibilities” turned her attitude around. She sent me the link. Just click it. Taking the message of Possibilities to heart, Jessyca says she is thrilled by the challenge of projects like this “Red Hot Chili Pipers” cover for Go Street.

This week's Go Street, cover design by Jessyca Pacheco
This week’s Go Street, cover design by Jessyca Pacheco

Kelly Arsi talked enthusiastically about her work at Allebach Communications in Souderton, PA. As a transfer student to KU she had to stay a fifth year, but felt the extra workshops paid off as she designs everything from packaging to annual reports. Jessica Savard is doing a wide range of graphics at MCS Industries. Matt Stachewicz got hired by recently at MAG/Morning Call, joining Jessyca there. Court Woytko, who is a sports and entertainment fan seems to have landed her ideal job at the Sands Event Center in Bethlehem. She met Iron Mike Tyson this week. Raychale Fulginiti and Kelsea Ashworth couldn’t be in Kutztown, but phoned in video greetings from Disneyworld (Rachel) and Boston (Kelsea) where they are happily employed.

Self-portrait illustration by Mellen from www.mellenmade.com
Self-portrait illustration by Mellen from http://www.mellenmade.com

This blog is called Illustration Concentration, which admittedly is the smallest subset of the larger Communication Design major at Kutztown. Typically, only a handful of students complete the illustration concentration. One who did so is a wonderful illustrator who goes by “Mellen,” Melissa Rae Rheinbold. She graduated in December and just began her job yesterday at Crayola. Mellen said Prof. Kresge suggested she send a copy of her illustrated book to Crayola, and the job offer came quickly. We will give her a few days to settle in, but hope to have a future post devoted to Mellen and her illustration work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s